Case Study
MBC Renovation Website Design & Local SEO Case Study
A complete website rebuild, content strategy, and ongoing local SEO project for a renovation company serving Dubai.
LocalSeoWiser replaced MBC Renovation’s limited single-page website with a professional, service-focused WordPress platform. The project combined website strategy, custom design, development, content, technical SEO, and local search optimization to build a stronger long-term digital presence in Dubai.
- MBC Renovation
- Renovation and Construction
- UAE
- WordPress
- Elementor
- WordPress Development
- Web Design
Project Snapshot
At a glance
- Client
- MBC Renovation
- Industry
- Renovation and Construction
- Location
- Dubai, UAE
- Platform
- WordPress
- Builder
- Elementor
- Project scope
- Website Design, Development, Content and SEO
- Current status
- Website launched and SEO ongoing
Background
The client’s original situation
- The company already had a website on the old domain mbc-technicalservices.com.
- The hyphenated domain did not clearly represent the main renovation brand.
- The previous site was a single-page website with limited service content.
- Website structure and SEO foundations were weak, which limited local keyword targeting opportunities.
- The online presence did not fully reflect the company’s renovation services.
- The project was rebuilt around the new domain mbcrenovation.ae.
Previous domain: mbc-technicalservices.com (opens in a new tab)
Objectives
Project objectives
- Replace the old website
- Develop a professional brand presence
- Create a scalable multi-page website
- Generate more visibility from Google
- Improve Dubai local search visibility
- Increase opportunities for calls and quote requests
- Improve Google Business Profile performance
- Build a foundation for long-term SEO growth
These objectives guided the engagement. Not every objective is presented as fully completed.
Strategy
How we approached the rebuild and SEO foundation
Website, design, development, content, and search work were planned together so the new site could support long-term growth in Dubai.
Website strategy
- Organize the business around its main renovation services
- Replace the single-page structure
- Create clear conversion paths
- Improve navigation
- Make service information easier to discover
Design and UX
- Professional renovation-industry presentation
- Responsive layouts
- Clear service navigation
- Strong calls to action
- Mobile-friendly design
- Trust-focused visual hierarchy
Development
- WordPress and Elementor implementation
- Reusable page structure
- Responsive behavior
- Optimized content layout
- Maintainable website setup
Content
- Service-focused content
- Dubai-relevant local content
- Keyword research
- Service page creation
- Location page creation
- Blog content strategy
SEO
- On-page SEO
- Technical SEO
- Internal linking
- Schema markup
- XML sitemap
- Robots configuration
- Local SEO
- Google Business Profile optimization
- Ongoing monitoring and maintenance
Website Architecture
Built around the renovation services customers search for
The new multi-page structure replaced a single-page site so each service could be explained clearly and supported with content and SEO.
- Apartment Renovation
- Kitchen Renovation
- Bathroom Renovation
- Villa Renovation
- Villa Demolition
- Villa Extension
- Flooring Installation
- Landscaping Service
- Painting Services
- Wood Polishing
- Pool Construction
Design Showcase
Real pages from the live website
Screenshots below were captured from the live MBC Renovation website. No mockups or invented visuals.
SEO Implementation
Technical, on-page, and local SEO foundations
- On-page SEO
- Technical SEO
- Internal linking
- Schema markup
- XML sitemap
- Robots configuration
- Local SEO
- Google Business Profile optimization
- Ongoing monitoring and maintenance
Keyword research and search-intent mapping informed service and location content where applicable. Dashboard or plugin screenshots that were not supplied are not shown here.
Verified Results
Platform data from the supplied screenshots
Figures below match the Google Search Console and Google Business Profile screenshots provided for this case study.
10.8K
Search Impressions
Impressions reported in Google Search Console for the visible reporting period.
Source: Google Search Console
101
Search Clicks
Clicks reported in Google Search Console for the visible reporting period.
Source: Google Search Console
212
Business Profile Interactions
Interactions reported in Google Business Profile for the visible reporting period.
Source: Google Business Profile
562.5%
Increase in Business Profile Interactions
Percentage increase in interactions shown in the supplied GBP screenshot.
Source: Google Business Profile
- These figures are taken from the supplied Google Search Console and Google Business Profile screenshots and represent the reporting periods visible in those platforms.
- Search performance and local visibility fluctuate over time. The figures shown here are historical platform data, not guarantees of future performance.
- Impressions are not the same as website visits. Business Profile interactions are engagement signals and are not claimed as completed leads, calls, or revenue.
Evidence type: Google Search Console
Evidence type: Google Business Profile
Evidence type: Keyword rankings
Search Visibility
Growing visibility across relevant search queries
The website began appearing for a broader range of relevant service and location-based queries. The examples below are search queries that received visibility in Search Console. They are not presented as number-one rankings.
construction contractors in dubaicontracting companies in dubaidubai construction companyfit out company in dubaihouse demolitionhouse renovation costinterior companies in dubai
Outcome
Project outcome
The rebuild gave MBC Renovation a professional, multi-page website that better represents its service range and provides a scalable foundation for content and SEO. Search Console and Google Business Profile data show growing search visibility and increased local engagement, while ongoing SEO work continues to strengthen the company’s presence in Dubai.
Scope
Services delivered
- Website Strategy
- UI/UX Design
- Custom Web Design
- WordPress Development
- Elementor Development
- Responsive Development
- Speed Optimization
- Content Writing
- Keyword Research
- Service Page Creation
- Location Page Creation
- Blog Writing
- On-Page SEO
- Technical SEO
- Local SEO
- Google Business Profile Optimization
- Schema Markup
- Sitemap and Robots Configuration
- Ongoing SEO Maintenance
- Website Maintenance
Stack
Technology stack
- WordPress
- Elementor
- Google Search Console
- Google Business Profile
Need a Website and Local SEO Strategy Built for Long-Term Growth?
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